Green Mountain Coffee Roasters (GMCR)

Founded in 1981, Green Mountain Coffee Roasters (GMCR) is a Vermont-based wholesale coffee company with a strong commitment to ecological conservation and social responsibility. The company reached sales in excess of $95 million for fiscal year 2001, and roasts more than 75 high-quality arabica coffees, including single-origin, estate, certified organic, Fair Trade, proprietary blends, and flavored coffees. Forbes Magazine has recognized GMCR for the past two years as one of the "200 Best Small Companies in America." In September 2000, GMCR formed a partnership with TransFair USA to launch Fair Trade Certified coffee.

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